About the Project

This logo was designed for UVM Men's Ultimate Frisbee team, Team Chill. The design incorporates a stylized deciduous tree, representing Vermont's natural landscape and the team's growth.

Design Process

The final design needed to work well on jerseys, merchandise, and digital platforms while being recognizable at tournaments.

Original Sketch

Redesign — Before & After

The redesign simplifies forms, improves legibility at small sizes, and establishes a flexible system that adapts to jerseys, social media, and print.

Style Guide

Specifications for color, spacing, typography, and mark usage.

Applications

Jersey mockup — light

Jersey mockup — dark

In-game jersey — light

In-game jersey — dark

Game announcement

Tryout poster

Ultiworld game feature

Ultiworld rankings feature